There is no more important time from a private club marketing perspective than a new member’s first 90 days. Whatever you decide to do for your new member onboarding program, the key is creating an experience that resonates outside the club too.
A brand is much more than just a logo. While identity elements like logos, fonts and color schemes are important, most private clubs don’t focus enough on the other two critical components of branding: positioning and messaging.
If you’re like the majority of private clubs today, you might have an aging membership or any number of other factors that have rendered the referral well dry, and tapped out most of the viable member referred candidates for membership.