A brand is much more than just a logo. While identity elements like logos, fonts and color schemes are important, most private clubs don’t focus enough on the other two critical components of branding: positioning and messaging.
If you’re like the majority of private clubs today, you might have an aging membership or any number of other factors that have rendered the referral well dry, and tapped out most of the viable member referred candidates for membership.
What is the value of a member to your club? If you don’t know the answer to this question, you may be surprised to learn just how important each and every member is to your club’s overall financial health.