THE MEMBERSHIP COMMITTEE
Our latest thoughts on membership marketing, club trends, tools, tips, and the occasional rant.
A brand is much more than just a logo. While identity elements like logos, fonts and color schemes are important, most private clubs don’t focus enough on the other two critical components of branding: positioning and messaging.
If you’re like the majority of private clubs today, you might have an aging membership or any number of other factors that have rendered the referral well dry, and tapped out most of the viable member referred candidates for membership.
We’re spending more than ever on togetherness, entertainment and fitness. We hunger less for prestige, more for experiences and relationships. Is your marketing strategy tuned appropriately?
Frankly, most private club websites do a pretty crappy job of membership marketing. Here are some basic tips to improve the membership marketing performance of your club website.
What is the value of a member to your club? If you don’t know the answer to this question, you may be surprised to learn just how important each and every member is to your club’s overall financial health.
If you’ve ever seen a commercial for Cialis or Viagra, then you’ve seen a perfect example of the articulation of movement from the "Before” state to the desired “After” state.