WHY WE DO WHAT WE DO

Clubs and communities give us a greater sense of identity and purpose by connecting us through shared interests and experiences. Studies prove the more connected we are, the happier we feel and the healthier we are.

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That's why it's so striking that for decades, membership in all kinds of clubs has declined by as much as 25 percent. It seems as technology connects us, we are more disconnected than ever.

This is our challenge.

We believe that by innovating online, we can help like-minded people discover new ways to connect to something bigger offline.

Our team is comprised of techies, creatives and marketers skilled at helping clubs discover and tell their best stories in a way that attracts and engages new members.

It's how we're helping to build a greater sense of belonging. It's how we're inspiring people to create and enjoy a better way of life.

 

 
 
 

 
 

Principals

 
 
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SHANNON HERSCHBACH

shannon@pipeline.agency

20+ Year Hospitality Executive & Former Private Club GM/COO. Recognized as 'Most Influential Women In Private Clubs' by BoardRoom Magazine

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MIKE PHELPS

mike@pipeline.agency

20+ Year Finance, Technology & Private Club Marketing Executive. Recognized as 'Most Innovative In Golf' by Golf Inc.
No Gold Medals Yet

 
 

Pipeline began IN 2008 through this single observation:

Private clubs weren’t using the same kind of advanced techniques and technologies that were optimizing sales and marketing in practically every other setting.

So we set out to empower all kinds of clubs with modern marketing services and technologies to help them gain relevance, vibrancy, and confidence in a dynamic marketplace .

 
 
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